A Study On Development Strategy And Matter Of Zhaofeng Vacation Farm In Wuhan

Vacation Farm acts as an important carrier to change China’s suburban agriculture from traditional mode to modern one. Under the magnificent background of building new socialism countryside, Vacation Farm can form growth pole and give an impetus to the region where it lies:Optimizing agricultural structure, transferring rural surplus labor, initiating a endogenous development road. Study on theory and practice of agricultural park in western developed countries of is ahead of our country, and exploration in mainland area is behind Taiwan. Benefiting from historical factors, Wuhan has been a key city for Taiwanese businesses to invest.This paper chooses Wuhan Zhaofeng Vacation Farm as its object, strategic management thoughts as guidance. And it is analyzed by applying five power models to strategies competition environment and its internal and external strengths and weakness of Wuhan Zhaofeng Vacation Farm with SWOT analysis. Based on a deep analysis of overall strategy, organization strategy, marketing strategy and technology innovation strategy of the park, the paper points out the problems existing in the sightseeing park and provides ultimate solution.