In The Process Of Balancing Urban And Rural Development To Expand Rural Consumption

Our country has a large population, vast territory and large market demands. Largedemand in China is the greatest advantage. Therefore, only the economic development onthe basis of domestic demand, in order to better withstand external shocks, firmly grasp thedevelopment of the initiative, to ensure the sustainable and rapid development of nationaleconomy. National Congress of the CPC put forward to want to insist to expand domesticdemand, particularly consumer demand, promote economic growth driven by investment,exports towards consumption, investment, export coordinating promoted. In2011thecentral economic work conference made the expansion of domestic demand as task of astrategy is great and decision-making.At present, the rural population is numerous, region is vast. The rural of China is thelargest and most extensive market, but at present rural consumption and its share of themarket share of consumption extremely unworthily, so rural market still has tremendouspotential. We can say that expanding rural consumption is the key to expand domesticdemand. Therefore, to expand the rural consumption as the future of China’s economicdevelopment goals, not only brought significant change to rural dweller life, can continueto promote our country consumption continued to grow, to stabilize the economic base ofour country, realize the sustainable development of the national economy and long-termplanning.However, because the different structure between urban and rural economic exists fora long time, rural development lags behind at the city. The large gap between urban andrural areas lead to farmers income increase slowly, rural consumption environment is poor,lack of public service in rural, which, to some extent, becomes to restricts of our countryrural consumption to expand influence factors. Balancing urban and rural development,can not only realize the coordinated development of urban and rural areas, ceaseless andnarrow urban and rural difference, can remove the restricts of our country ruralconsumption influence factor, expand rural consumption. Therefore, in the process ofbalancing urban and rural development to expand rural consumption research, not onlyconducive to the expansion of domestic demand, to maintain stable and rapid economicdevelopment in China, but also helps to improve the rural residents living level, achievethe grand goal of building a well-off society.This paper, on the basis of the previous research, is based on the social economicdevelopment of basic national conditions, analyzed the current situation of China’s rural consumption situation, and pointed out that the current constraints on China’s ruralconsumption to expand, and points out the significance in the process of balancing urbanand rural development to expand rural consumption. Finally, from the perspective ofbalancing urban and rural development, the basic strategies to expand rural consumptionare proposed.