Urban And Rural Context Expand The Chongqing Region Of Rural Residents' Consumption

Chongqing is a district where big city and large rural coexist, urban and ruralstructure is very typical. In the background of Urban Rural Harmonious, increasingrural residents' income,expanding rural consumer and narrowing the gap between urbanand rural is a key problem. In the rural areas of chongqing,shortage of consumption notonly tamper the long-term development of rural economic and social and the peasant'sliving standard improved steadily,but also make difficult the pull effect of consumptionof society to national economic growth,then affect the overall economic health and thesusutainable development. In this case, the system and in-depth study of the ruralconsumption level, consumption structure and consumption ability, consuming rules ishelpful to the new period of chongqing accurately grasp the rural consumer demand,find exploring rural market insight, perfect rural consumption policy, narrowing theincome gap, and realize the coordination of urban and rural economic and socialdevelopment, have very important sense.This paper first introduces the research background of rural consumer problems ofchongqing areas, then make a comparative analysis between chongqing urban and ruralresidents in the current situation, Analyses the rural residents' income regionaldifferences of chongqing area40districts (counties), Summary the present situation andthe existing problems of rural residents in chongqing consumption. On this basis,making theoretical analysis and empirical analysis to chongqing urban and ruralconsumption gap and rural consumer ability, In the theoretical analysis process,including John Maynard Keynes comprehensive schools, a number of schools ofwestern economics consumption theory, and dual economic theory; In the empiricalanalysis process, The first part of that first stage by factor analysis the influence factorsof urban and rural residents and insulate the consumption that chongqing area betweenurban and rural residents have different emphasis. The second part resort of regressionanalysis, confirm that income is an important factor to urban and rural residentsconsumption.On the basis of theoretical analysis and empirical analysis, put forth the path ofthe realization of common prosperity. In light of chongqing reality, from rural, urban,rural and urban three aspects to analyze the common prosperity path, improve therural residents income path is the key.Finally, in the above discusses, Combined with chongqing history and realityexperience, Put forward the countermeasures and Suggestions of expand rural consumerunder the background of urban and rural harmonious in chongqing.