The Marketing Research Report

Phone mobile power is a set of power supply and charging functions which is a portablerechargeable energy storage device, it can charge or standby power supply to mobile phonesand other digital devices anytime and anywhere. Its electrical storage carrier general ispolymer lithium-ion batteries. Phone mobile power is generally equipped with a variety ofpower adapter which usually has a large capacity, multi-purpose, small size, long life, safeand reliable excellent characteristics, it can charge or standby charge for the ordinary featurephones, PDAs and smart phones and other digital products anytime, anywhere or anytime.With the increase in the function of the digital products, multimedia applications as well ashigh power consumption, the battery life is far behind the rhythm of the times. Phone mobilepower appear precisely in response to this trend, it can be charged to all digital products andportable power supply, so the moving power of the scabbard is imperative. Especially exaltedalmost everybody has a cell phone, as the phone features enhanced and its battery demandincreased. Phone mobile power will become the first choice for the majority of mobile phonebusiness. However, in the current market, mobile phone mobile power brand heteropoly littleinformation about mobile is exist. Doing mobile phone mobile power markets research andunderstanding of consumer needs, will help enterprises to better carry out marketing activitiesand provide a guarantee to the IKING entering phone mobile market.In order to have a more in-depth understanding of the Phone mobile power markets, thispaper design of a detailed questionnaire to research the customers’ cognitive, sources ofinformation, and purchase decision-making information, those would help to get acomprehensive understanding of consumers brand preference, price acceptance. What’s more,according to collect the second-hand information get an understanding of the competitioninformation as well as the development of the status quo and development trend of theindustry.In this paper, based on the scientific market research methods, it collects of a lot offirst-hand market information on phone mobile power, and to sort out the existingsecond-hand information. On the basis of a comprehensive understanding of the mobile phonepower market it proposed IKING phone mobile power marketing strategy. It is hoped that theresearch of this subject can provide a scientific basis to the IKING entering the mobile phonemarket and provide recommendations for launching IKING phone mobile power marketingstrategy. Research of this subject also hopes to play a certain reference to the development ofthe same industry. Therefore, the study has important theoretical value and practical significance of the subject.