| The conducing of tourism festival in our country started in1980s, and after90s, largequantities of tourism festival activities emerged unceasingly. so far, there have already been7000tourism festivals in the country, it may be said that all flowers blooms together. Thenumber of tourism festivals is increasing, but there are many problems in the actualdevelopment, causing a flash in the pan of a lot of tourism festivals.With the development of more than20years, Jilin province has become a great provinceof tourism festival, it formed about30tourism festivals with tremendous influence indomestic.However,Jilin tourism festivals have less competitive on the whole, so, the study of Jilintourism festivals should be developed continuously in order to adapt the request of tourismfestivals development in the new times.This article is divided into five parts.In the first part, it recounted the background, the meaning of the research and themethods which were used in the paper.In Chapter2, after introducing the related concepts of the festival on tourism and thedifferent concepts of tourism festival given by the scholars home, the paper analyzed theconcept of tourism festival. And the paper introduced the relationship between basic theory oftourism festivals. According the theme characters, it classified the tourism festivals fordifferent festivals.In Chapter3, the paper used tables and figures, it analyzed and appraised the resources ofJilin tourism festivals which can be used for developing. And focused on its feature with theactual case.In Chapter4, the case study of China Changchun Ice and snow Festival and ChangchunCool summer Festival through its development process, we can summarize the experiences ofJilin two-great tourism festivals that we should adopt.In Chapter5, With the help of empirical research can be used for reference, it faced up tothe problems of Jilin tourism festivals. At last, this paper puts forward the developmentstrategy of Jilin tourism festivals. |
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