The Research Of Own Channel Integration In Shanxi Unicom

China communication industry is fully into the3g era,3g is not only a product development, network upgrade, the change of physical content, but also for our traditional operation mode put forward new challenge. As China unicom company’s branch, shaanxi unicom completed in2009after consolidation were has its own business hall network780or so, how to make full use of existing cover relatively complete own business hall network, improve the3g business sales ability, realize3g business by technical advantage to a market advantage transformation, change the present2g business market share accounted for low adverse situation, through the3g business to promote the company’s overall business and market share, is the rapid growth of shaanxi unicom facing important topic.This paper is divided into six parts, the first part of the introduction. Detailed introduces the shaanxi unicom own channels construction faces background and significance, as well as research methods and innovation points, etc.; The second part reviewed the related theory. Mainly introduces the basic theory of marketing, especially the service marketing and experience marketing related theory; The third part has its own channel shaanxi unicom3g marketing present situation and problem analysis. Through the comprehensive analysis of the shaanxi unicom own channels3g marketing present situation, through the and industry leader shaanxi moving contrast, and to sum up its3g business in existing in the development of channel structure is not reasonable, the user development capability is low, internal management lack of unity and standardization, the3g handset terminal sales ability is low, the internal incentive effect is not obvious and so on problem, find out the shaanxi unicom own channels3each marketing problems; The fourth part has its own channel shaanxi unicom3g business marketing strategy design, having the design of specific aim the shaanxi unicom own channels3g business marketing ability promotion strategy. The fifth part shaanxi unicom own channels3g business strategy safeguard measures. In the shaanxi unicom has its own channel construction on the basis of scientific analysis, this article puts forward the specific scheme safeguard measures; The sixth part of the main conclusion and the problems which remain to be researched. In shaanxi province unicom has channels construction was summarized, and puts forward the next need to improve and further research problems;In the study using the market marketing theory, service marketing theory, absorb and draw lessons from domestic and international relevant research results, this paper puts forward shaanxi unicom own channels3g business marketing ability promotion strategy. For shaanxi unicom company’s marketing strategy decision provides beneficial enlightenment, to promote shaanxi unicom free channel3g business sales the ability to provide reference significance.