Marketing Channel Strategy Research Of SHARP Company(China)

Chinese Household electrical appliances market is one of the most competitive markets around the world. As one of the most famous electrical appliances manufacture companies, SHARP Company believes the revenue growth in China will play the most important role in its whole business due to the global financial crisis. SHARP Company needs to find out an effective strategy to recover from the difficult position facing both the fierce industry competition and the marketing channel problems. The writer suggest that SHARP has to construct the solid marketing alliance in the primary and secondary market while to develop third and fourth market rely on the program of home appliances going to the countryside.This article is based on the LCDTV (liquid crystal display television) market channel conflicts when SHARP is pursuing the Chinese market, using SWOT analysis to seek after the suitable marketing strategy for SHARP Company. Against the background of the home appliances going to the countryside, SHARP Company will be aware of the opportunity for the marketing channel and the third and fourth market strategy.This research is on the purpose of pointing out the ways of further development in China for SHARP Company. In addition, it also suggest the feasible concrete measures and the implementation steps in order to provide the useful information of making marketing channel strategy for the long-term development.