Junshan Lake Hairy Crabs Industry Development Strategy Research

After the16th National Congress of the CPC, the Central Committee of CPC, the State Council and local party committees and government have attached high importance to the "Farmers, countryside and agriculture issues" and provided policy and fund supports. Industrialization and scale economy of agricultural operations is a breakthrough and the most fundamental measure to resolve the "Farmers, countryside and agriculture issues"With the establishment of "Poyang Lake Ecological Economic Zone", aquaculture with safety, environmental protection and specialty has been raised to unprecedented height. Jinxian Junshan Lake should take this opportunity to desperately enhance lake crabs industry in a rapid and sustainable way, which will increase farmers’ income and lay solid foundation for building a modern new countryside.I start this thesis with the analysis of economic situation at home and abroad and explore the feasibility of the special aquaculture development on crab. Although lake crab fishing in Junshan Lake has started from almost one thousand years ago, the artificial breeding just started from1980s. Due to lack of crab breeding techniques, plus very less importance was attached, the crab breeding has been in the primary stage of "Naturally breeding without much attention by humans" for a long time. While entering the21st century, the local have paid more and more attention to crab breeding and it witnesses rapid development. Junshan Lake has become the emerging the crab production base and the hometown of "Chinese crab". Still, the Junshan Lake crabs industry faces problems of "wide-breeding whereas low income", like breeding not in a scientific way, improper management, large breeding area and low output, delayed marketing and lack of brand management etc.In order to change crab industry status quo and enhance market share of Junshan Lake Crab and realize a better economic benefit, this thesis has analyzed existing advantages, disadvantages, opportunities and threats of Junshan Lake Crab through comparative analysis, chart analysis and SWOT analysis etc. and has made overall strategic target and plan for the future development of Junshan Lake Crab and has provided specific development tactics in breeding techniques, marketing development, brand development, group development and diversification development. In order to ensure the implementation of the strategic objectives, this thesis has suggested measures from policy, organizational innovation and human resource management, technology development and establishment of information services platform, capital investment and financing mechanism innovation, sales and market expansion etc.