The Study Of Developing Strategy Of Dongli Lake Hotspring Travel Industry Site Of Tianjin

The tourist trade of the national economy in a country or region is an industry which has a relative great strong relationship and integration with other industries. The travel industry can, to a certain extent, promote the development of other industries which have a correlation with it. In the magnificent strategy of constructing Tianjin to be an important economic center of the North of China, accelerating the development of the tourist trade will become a vital impetus in the reform and opening up as well as the construction of modernization of Tianjin without doubt.This paper combines the overall orientation given to Tianjin by nation and applies the Theory of Comparaive Advantage, the theory of economic of tourism and Marketing, the theory of leisure, the theory of Sustainable Development and so on, on the basis of consulting literature on the theme of development strategy of tourism both at home and abroad . Beginning from analyzing the actuality of the Dongli hotspring travel industry site, by analyzing and predicting the position of traveling market both domestically and abroad, and basically estimating and judging the trend of economic of tourism, the thesis construes the strengths, weaknesses, opportunities and threats that the Dongli travel industry site may confront when it competes with other sites in the market with the help of the SWOT theory, and at the same time, systematically analyzes the intensity of competition in the field of tourist industry with the Five-potence Matrix of Michael Porter. Additionally, the thesis discusses the strategy on how to develop the Dongli hotspring travel industry site comprehensively, brings forward that the strategy orientation of the Dongli hotspring travel industry site is to establish first class supporting service area of the Tianjin Binhai New Area, the new important ecological inhabitancy of Bohai Ring characterized tourist holiday resort. Besides, the thesis also makes up the goal of development strategy, the policy of strategy, the orientation of the function and the layout of the strategy on how to develop the Dongli hotspring travel industry site, and also advances the keystones of the strategy, such as promoting the cultrue traveling, exhibition traveling, physical culture traveling, ecological traveling and so forth. This thesis puts forward countermeasures on how to advance the Dongli hotspring travel industry site in the end. The thesis is of great academic value and can serve as a practical guidance on how to construct and develop the Dongli hotspring travel industry site.