Laos Inbound Tourist Market Research

With economic development and improve people’s living standards, worldwide tourism isbecoming one of the important lifestyle and socio-economic activities of the modern humansociety. The tourism industry is an industry it on society, the national economy play a veryimportant role in the revenue cycle and extended distributed to each region to provide work andcareer to the local residents, but also for the community to address employment issues. Not onlythat, the tourism industry to bring in huge benefits for the related tourism industry, such as:hotels, guesthouses, restaurants, souvenir shops, transportation, and services industries. Inaddition, tourism can be encouraged to promote the production and use of state resources,especially the local specialty and turn it into the best interests of the local products andsouvenirs. In recent years, the Lao Government attaches great importance to continue toencourage the development of the tourism industry, tourism industry revenue is the main sourceof foreign exchange earnings of the Lao. Particularly large number of tourism industry brings ineach of the Lao national socio-economic income, but also led to the socio-economic and nationaldevelopment and other related tourism industry. Currently, the Lao government has beenattached great importance to publicity and promotion of sustainable development of the tourismindustry, while also providing the tourism industry in the national socio-economic developmentprojects. In addition, many institutions also began to teach travel professionals such as: hotelschool and the service industry and other professionals for the tourism industry relatedpersonnel. Laos tourism has certain advantages in terms of tourism resources, location andsource markets, but there are also some problems such as: marketing tools, lack of infrastructureinvestment, relatively backward and poor service reception capacity issues. In this article, theauthor of the Lao tourism industry market analysis, mode of experience marketing and inboundtourists were discussed, and the Lao tourism marketing strategy must seize the main points, andthe Lao of tourists travel preference survey.quantitative analysis of the preference of thesetravelers and their evaluation of the local tourism and to identify visitors because of differencesin gender, age, marriage, career, education and monthly income in the process of tourismexperience different experience preferences, survey analysis, while a theoretical analysis of thedriving effect of the tourism industry, travel, catering, accommodation, sightseeing,entertainment and shopping industry structure.This paper use the basic theory of tourismmanagement, marketing, etc., as well as statistical (quantitative analysis) and qualitative analysisof the combination.Derived from theoretical studies aimed at the Lao tourism, the futuredevelopment of the ideas and measures to promote tourism in Laos of development.