Strategic Development Research Of CH Insurance Group

With the development of our market economy and the deepening of reform and opening up, especially after WTO promote the development of the industry and the new industry emerge in large numbers, the insurance industry development in such circumstances changed, industry to adjust, promote the insurance development of service industry, promoting the assessment industry production and the development, assessment industry is the insurance industry and the internationalization of the insurance claims outsourcing and refining the product. Construction of harmonious society in China, promote the sustainable development of the economy to the insurance market has brought new strategic opportunity. However, as the industry expansion and integration will inevitably bring about the incentive market competition, the insurance market, how to seize the opportunity, timely adjust the strategic development goals and planning is the insurance enterprises are facing a very important question.CH insurance group since the establishment of the company mainly engaged in auto insurance, property insurance, marine insurance business, is the newly established strong business. The company is a strong strength of the assessment companies merged, in recent years, companies in the insurance assessment based on the original market share through the improvement of technology and resources advantages, actively expand the business. Therefore, in the opportunities and threats exist inside and outside market environment, strategic management, timely adjustment of enterprise development strategy, to form a scientific, systematic development strategic management planning, promote enterprise rapid, sustained and healthy development, the company’s long-term development has very important realistic significance and theoretical significance.This paper takes CH company as the research object, to our country insurance assessment industry of analysis of internal and external environment, the use of the latest ideas of strategic management, planning and CH group’s future development strategy, at the same time, put forward the detailed implementation measures and solutions. This is the first elaborated the research background and meaning, put forward the research goal and the frame of train of thought, mainly at home and abroad in the analysis of strategic management research and application situation of synthetically, and draw a new research ideas; second is to study the theoretical basis for design of elaborate, to the enterprise strategy management connotation, characteristics, effects, and strategies for the construction of management system, and business strategy analysis method is introduced; again on the CH group company’s internal and external environment analysis, mainly on China’s current macroeconomic environment, the insurance industry overall environment and insurance assessment industry in general are analyzed, at the same time the insurance assessment industry prospects prospect, then the CH group internal environment analysis of advantages and disadvantages, and the Potter model proposed by CH, the overall development strategy of the group including the strategic guiding ideology and strategy, have put forward enterprise marketing strategy, brand strategy, business model innovation strategy, capital operation strategy, management innovation strategy and technology innovation strategy and cultural change divided strategy; finally is CH company’s strategic management planning implementation feasibility study Analysis and protection measures.