Research On The Closed-Loop Supply Chain Production Planning Based On The Rapid Response

Modern society increasingly fierce market competition, in order to obtain and maintain a competitive advantage, enterprises must constantly improve their own competitiveness. Competitiveness of enterprises on the one hand, it can be embodied in a timely manner to meet customer needs, whether on the other hand, makes its own production costs to a minimum. In order to achieve these two goals, enterprises must not only strengthen its own capacity, but also with external companies to do a good job on the production of downstream co-ordination. Rapid response to deal with the complexity of the market as a business environment, improve the level of an important means of modernization, more and more attention to business. Rapid response was first proposed in the textile industry and to the application, it gives the definition of rapid response:a good response and flexibility of the state, where the pursuit of the organization in accordance with the requirements of real-time customers to the appropriate the timing, location and price, to provide customers with exactly the number, type and quality of a wide range of products and services. At the same time, the closed-loop supply chain as being included in supply chain and reverse supply chain, supply chain integration is a business strategy to achieve sustainable development an important way. This paper attempts to explore the rapid response and the closed-loop combination of the supply chain to discuss the rapid response based on the closed-loop supply chain production planning.In this paper, the establishment of a product substitution of the closed-loop supply chain production planning model that is discussed in the two products are available through manufacturers and re-manufactured to meet the external demand, when production capacity of one of these products can not meet the external demand, can Another product used to meet external demand for alternative production plans. Multi-mode of production to meet external demand plan, is about to product manufacturing/re-manufactured to meet the external demand as the main mode of external demand and production can be greater than at the same time taking into account product substitution in order to minimize the total cost of optimization goals.Secondly, in the first study on the basis of the problem with the outsourcing of the closed-loop supply chain production planning. Outsourcing as a business to respond quickly to an important measure of the importance more and more enterprises. Because the reality of complex and ever-changing market demand, business in order to promptly meet customer demand, it is necessary to take various measures to cope with various emergency situations.Finally, a summary of this article points out the innovative point of this article, as well as closed-loop supply chain production planning of the study predicted.