Logistics Customer Service Management Of Tianjin Port Strategy Research

With the increase of Port Enterprises,the market more competitive.If Port Enterprises want to dominant position in the fierce competition.The most important thing is to focus on customer needs.Improve customer satisfaction and loyalty.Tianjin Port——the typical representative of Port Enterprises, started to pay attention to logistics customer service management. Customer service management theory is applied to the industry. As the customer are different in nature, Relationship between the different Tianjin Port and customer are different. This is determined by the characteristics of the port industry. The nature of Tianjin Port to customers provide customers with flexible services. In addition, Between Tianjin Port and customer relations is not a one-time transaction, but long-term strategic partnership. Requested tacit cooperation between Tianjin Port and customer, achieve win-win.This thesis is for the object of study to Tianjin Port, Study on the the logistics customer service management theory. Combined with the nature and characteristics of Tianjin Port. Use of system method, documentary research, case analysis. Introduct the theoretical study of the the logistics customer service management. Highlights the practical, systematic and operational characteristics. To conduct a comprehensive analysis of the logistics customer service management for Tianjin Port.And combined with the actual case of Tianjin Port. Raised Tianjin Port logistics customer service management strategy.The basic context of the article:First introduce the basic theory of the logistics customer service management; Second, Introduction of Tianjin port logistics customer service management and Tianjin Port customer service management. Combined with the actual case of Tianjin Port,analysis Tianjin Port customer and satisfaction.Last, proposed Tianjin Port the logistics customer service management strategy.