Food Safety Report Problems Exist, Root And System Arrangement

For over thirty years of reforming and opening up, All citizens gradually got rid of the hungry days and their living standard is rising.However, with the deepening of market-oriented process in the field of food, in order to seek profit, food producers and traders sacrifice the health of others to reduce costs, coupled with inadequate supervision of food and the failure of traditional moral, food safety issues is becoming increasingly serious.It becomes necessary that the mass media, environmental monitoring, expose and supervise the problem of food industry, moreover, disclosure and oversight of food problem can win the audience’s attention and acclaim for the market-oriented media.Thus, the mass media should pay more attention and expose the problems in the food industry vigorously contributing to shape safe consumption environment for consumers. However, in the process of food safety reports, due to the factors of expertise, experience and position, there exist some problems in the media, such as, exaggeration, free warning, the media rent-seeking and so on, thus, one another a legitimate food companies are implicated in and it even cause the food industry crisis.So, starting from the reflection denotation and connotation of food safety, this paper investigates the types and characteristics of the food safety reports. On this basis, this paper discusses strengthening the negative information and weakening of the critical information and the role of dislocation and false reports in food safety reports of significant threat. The paper also analyses the source of these problems, believing that such problems in food safety reports should be recognized from enlarging the risk tendency in the media construction process to attract the eyes, the inertia thinking of reporters, excessive reporting powers, and loss of media regulator, not simply attributed to lack of social responsibility and expertise in media or other factors. Only in this way, can we find the problems in media industry and ensure the healthy and orderly development of food safety reports.