A Study On Travel Behavior Characteristic Of Honeymoon Tourists In Wuhan

As an emerging tourist products, the honeymoon travel, which has been developin g rapidly since it entered the Chinese market, has attracted people’attention widely. It is of great practical significance for market development for tour operators to underst and behavior preference of honeymoon tourists. This paper of honeymoon tourists in Wuhan for the study, Based on the comprehensive analysis of the current situation, su ch theories as tourism geography, behavioral geography, consumer behavioral and touri sm psychology, using literature data analysis, sample surveys, in-depth interviews and other quantitative and qualitative research combine systems according to three aspects with regard to honeymoon tourists in Wuhan travel motivations, decision-making behav ior, spatial behavior, consumer behavior in areas such as in-depth study of young peo pie working in Wuhan summarized the basic characteristics of travel behavior. Combin ation of the studies, the development inspiration and strategy is proposed to the honey moon tourism market in Wuhan.The paper consists of six chapters, which can be divided into three parts:The first part, consisting of Chapter One, Chapter Two and Chapter Three, which is the theoretical basis of the paper. Chapter one mainly introduces the research back ground, the significance of the research, review of the relevant researches made at ho me and abroad about the behavior of honeymoon tourists, the technology roadmap and research methods. Chapter Two definitions of the main concepts, introduces the basic t heory for this research; Chapter Three analyzes the process of travel behavior; describ es the basic model based on this study, construction of this behavior pattern.The second part, which includes Chapter Four and Chapter Five, is the empirical research and the main body of the paper. Based on the theory of tourism geography, behavioral geography, consumer behavioral and tourism psychology, according to the st atistical analysis of sample survey and the information of interview feedback, discusse d Decision-making behavior before traveling, activity behavior and evaluation of behav ior after tour. Then it compares the touring characteristics among honeymoon tourists who are from the other Representative cities. On this basis, honeymoon tourism Marke t development suggestions are proposed.The third part. Chapter Six. is the conclusion part of this paper. According to the travel behavior feature of honevmoon tourists, summarized the behaviortrends of this c onsumer groups in the market segment. Finally, it points out the limitations of this pr esent paper and prospects for the future research.