Marketing Strategy Analysis Of China Mobile App Store-mobile Market

China Mobile MM is the first mobile application store operators led by the mobileapplication store, since its inception, it has created a lot of value-added services revenuefor China Mobile, but there are also some problems suffered criticism.This paperanalyzes the current development condition of China Mobile MM, including themarketing environment and marketing capabilities, and then I proposed marketingstrategy recommendations with strong feasibility for China Mobile MM. During theanalysist, I used the SWOT,4P and other analytical methods, and added a detailedanalysis of the situation of China Mobile MM users in2013, and outstanding foreignmobile application store case studies and comprehensive comparison between ChinaMobile and China Unicom Wostore and China Telecom Tianyi Space, these analyzes aresummarized to some extent contributed to the conclusions I reached. The focus of thisarticle is the marketing strategy proposal, this part of contents consists of manyinnovations, many views are the author after reading the literature and reportsummarizes the data from, because the author is also currently engaged in the marketingtype of work, so I summed up according to personal experience of marketing the mostimportant thing to pay attention to products and services, so the transformation of Chinamobile MM must be focusd on creating a comprehensive electronic service platformintegration for sales and resource integration, and the key marketing efforts is to createhigh-quality but low-cost mobile phone applications. And guidance on the part of thedeveloper’s support and maybe do a good job. With the increasingly diverse needs ofusers, if China Mobile MM can regard to user feedback to optimize the application andrecreat to meet the needs of users, it will inevitable develop steadily in spite of theinternaland external situation.