The Study Of Product Creation And Service Innovation In Electronic Banking

With the complete integration of information network technology and financeglobalization, Global electronic banking has been explosively developed with the help ofthe born and development of internet and the rising of the e-business. The electronicbanking can widen the field of finance service, raise the quality of finance service, expandthe proceeds of sale, reduce service cost, innovate the mechanics of banking, manage andpromote the competitiveness of electronic banking, it presents the development future offinance service. China’s banking industry should improve the entire banking industrycompetitiveness by the skip of electronic banking，with the help of financial informationwaves．Based on the above understanding and financial innovation theory，this textanalysizes current situations and problems in development of China’s electronic banks，draws lessons from some banks and provides suggestions for the innovation strategy ofelectronic banking．...