Research On Supplier Management Problems And Countermeasures Of Nanhua Company

With Global Manufacturing developing, supply Chain is becoming a new pattern ofmanagement which has being broadly applied. Supply chain management has positiveinfluence on improving the response of enterprise to client, and this made it an importantstrategy of management. The competition among enterprises is mostly that of supply chain inthe21st century. The main research object of this paper was NANHUA Corporation, whosemain business is responsible for helping some big brand companies purchasing electronicoriginals, guaranteeing the quality of goods, price, and delivery time, etc, also constantlylooking for different suppliers and substitutes according to the customers’ standards. Underthe effect of electronic materials cost raise and financial crisis in2009, NANHUA also facedthe pressures of the materials cost and market competition. Establishing excellent supplychain, focusing on the upriver suppliers and seeking a new start of profit become theimportant actions for NANHUA development in the future.This paper emphasized on how apply the theories of supply management and suppliermanagement to resolve the practical problems of supply management of enterprises. Thisresearch could cut the uncertainty, reduce cost, increase revenue and promote the enterpriseinto the environment of supply chain management as soon as possible. This paper took four ofsuppliers of NANHUA Corporation for instance, basing on the situation of the suppliermanagement, put forward the proposal of the relationship construction between enterprise andsupplier and illustrates how choose the high quality suppliers and establish and manage andsustain a long-term trust between them so that the enterprise would reduce the cost, strengththe core competitive power and realize the supply chain win-win.