The Royal Bay Project Business Plan Of The Transformation Of The Old City In Jieyang

At the beginning of2011issued by the" eight control regulations on house prices", the sixtime the central bank raised the deposit reserve ratio, raising interest rates three times, andconstantly improve the land supply system, vigorously promote the construction oflow income housing, introduced the " limit order","sales order","credit limit", continue tomake use of various administrative and economic means to give real real estate marketsustained pressure, the overheated real estate market momentum has been effectivelycontrolled. Then, in order to save and intensive use of land" three old" reform in Guangdongsounded the horn, which is both dissolve more little contradiction is urgent need, but alsoimprove the living environment, accelerate the transformation of development mode of urbanand rural areas, arouse the vitality and the vigor of objective requirements, to accelerateJieyang development has far reaching historical significance and realistic meaning of.This paper takes Jieyang City Che hung Bay project as the research object, under thecurrent management on the basis of the theory, in accordance with the business plan, theproject background and meaning, market environment, market positioning, marketing strategy,financial analysis and risk prevention and other aspects of the system to elaborate, the maincontents include:First of all, the project background, significance and basic situation were introduced.Secondly, a careful analysis of the current state of the macro control of real estate andJieyang city "three old" reform policies, combined with the Jieyang City real estate situation,find out the Che hung, Bay market opportunities.Again, according to the relevant theories of strategic management, using the SWOTanalysis model and other tools, undertook to this project market positioning,Chaozhou Shantou culture as the keynote, ultimately determine the project’s overallorientation of " Chaoshan regalia bay".Meanwhile, to summarize and analyze the Che hung,Bay project in two phases of marketing strategy, in order to maintain competitive advantageof the period in each stage of the marketing plan.Finally, through the relevant financial index analysis of the feasibility of the project, butalso enumerated in item executive process possible risks, and puts forward the correspondingcountermeasure proposal.The results show that, this paper studies the project is a large investment, good economicbenefits, investment returns high project, its geographical location, area, market space islarger, in the course of the operation of the project, as long as we can work out the operation plan, to guard against all kinds of risks, and promote the project management level, in thecompetition before the occupation of the market, the project will succeed, investors willobtain good economic returns.