Research On The TCM Enterprises Pharmaceutical Manufacturing Cost Analysis And Optimization

Nowadays, with the influence of economic globalization, competition intensifies, the prices of raw materials, Chinese traditional medicine industry’s high margin has not show its advantage. In addition to the artificial cost increase, all of these problems make enterprises have to attach importance to drug manufacturing cost. Basing on this, from the new angle of views, the paper uses a new method to study the Chinese traditional medicine industry manufacturing cost.The paper points out, at the time that the product is the center of the traditional marketing model, enterprise can be characterized by a high price to transfer the pressure of competition, and still obtain higher profits. In the new medical reform mode, the price is getting lower and lower; and raw material prices continue to rise, the manpower cost rises quickly, the profits of enterprises will be affected by all these factors. The enterprise must optimize cost competitiveness from system thoroughly in order to survive. Enterprises should also promote enterprise strategic innovation and concept innovation, in order to optimize market competition ability.