Shandong Post And Telecom Engineering CO.LTD Competition Strategy Research

Shandong Post And Telecom Engineering CO.LTD(Abbreviation SDYD company), is a set of communication engineering construction, wireless network optimization, communication equipment repair, computer information system integration, communication services and business services in the integrated communication construction enterprise, in recent years the company to actively participate in China Netcom, mobile, China Unicom and other telecommunications operators and traffic, electric power, public security community communication construction, vigorously explore the overseas market of construction, has completed a number of overseas construction projects, and Huawei, ZTE, Alcatel lucent, Baer, UT Starcom, balefire, Siemens, harbor, Datang and other manufacturers to establish a cooperative relationship, has completed many large and medium-sized construction projects, excellent construction quality and satisfactory service, won the majority of the owners of the trust and praise, and establish a good corporate image and reputation.With the communication technology change rapidly, modern communication enterprises are faced with many complicated and changeable environment. China’s telecommunications industry reorganization and system reform to the domestic construction enterprise communications has brought new opportunities and challenges. Shandong Provincial Posts and Telecommunications Engineering Company Limited, should adopt what kind of strategy to grasp the rare opportunity, avoid various kinds of threat, a business advantage, overcome inferior position enterprise, in the fierce competition in the market for enterprise’s continuous survival and development road, it is the guiding ideology of study. The thesis is divided into7parts:introduction; enterprise strategy theory; Shandong post and Telecommunications strategy environment analysis; strategic choice for Shandong post and telecommunications SWOT analysis; Shandong post and telecommunications competition strategy choice; Shandong post and Telecommunications centralized competitive strategy; the conclusion.In this paper, in the part of strategic analysis, first from the enterprise the macro environment, using the PEST analysis of China communication industry politics, economy, social and technical aspects of system analysis; followed by the communications industry competitive environment analysis, constructed from the five kinds of competitive model of competing analysis model, find business opportunities and threats; and then in the internal environment analysis, mainly from the organizational structure, human resources, financial status and other aspects of Shandong Province Post and Telecommunications Engineering Company Limited internal resources, so as to the next step to determine a company’s competitive strategy to lay a foundation. Strategic choice in part, on the basis of system analysis based on SWOT tools Shandong postal advantage, inferior position, opportunity, threat to conduct a comprehensive analysis, identify suitable for Shandong posts and telecommunications development centralized competitive strategy; strategy implementation part, according to the anterior part of the centralized competitive strategy, combined with the enterprise own situation and coming face to face with challenge, put forward4measures. Finally made a general inductive. The similar communication construction engineering enterprises have a certain referential significance.