The Research On Development Strategy For XK COAL GROUP

XK group is a state-owned large-scale coal enterprise in shandong province, was founded in1956. After56years of development, the group has grown to more than4000coal ten thousand tons, annual sales income is60billion yuan RMB scale, involved in the development of coal chemical industry, electric power, modern service industry, equipment manufacturing, and other industries. Scale expansion, industry chain extending continuously, the enterprise fast growth and in the development of diversified structure unreasonable, the problems such as the unbalanced development of increasingly phenomenon. China’s energy consumption structure and industrial policy continuously, the group’s future industrial development puts forward new problems and challenges. Therefore, the system examines the development of group internal and external environment, an accurate grasp of the group advantages and disadvantages, repositioning enterprise development mentality, to construct enterprise actual industrial development strategy.This paper XK group’s strategy formulation and implementation as the main body, the system examines the influence enterprise development of the economy, policy and industry environment, such as external environment, evaluated the XK group internal resources condition and the value chain, and points out that the group development strengths, the weaknesses, the opportunities and challenges, puts forward the XK group with coal as base, moderately multivariate, coal and non coal pay equal attention to, the development of recycling diversified development strategy.This paper through system analysis, think:XK group have constructing circular economic development model of resource and management advantages, should with coal resources development of construction as the foundation and the diversified development energy, coal chemical industry, modern service industry and equipment manufacturing industry, lateral extension industry chain; At the same time, take the coal associated resources development construction as the foundation and development of "three wastes" recycling, waste heat utilization, energy conservation and emission reduction, ecological protection industry, longitudinal extension industry chain, build up multiple cycle development mode, and realize safe development, green development.This paper argues that XK group strategy implementation of the key is:suitable for diversified development strategy of group control system construction, as well as human resources and technology research and development system. In the strategic safeguard measures part focuses on group control, enterprise culture, the development of human resources, capital operation, technology research and development, information management, resource development, performance appraisal, risk prevention and control, policy research and so on safeguard measures.