Sales Training System Optimization For Company A

With the further development of China’s market economy and the constant maturity for buyer’s market, knowledge innovation and information updates in the market competition have played an increasingly important role. So we must keep up with the pace of industries and companies on the knowledge and information updating, In particular, training on the company’s sales staff is becoming ever more important. This paper gives the in-depth discussion and research for company A’s sales training system, using human resources management, organizational behavior, combined with today’s advanced training theory, using the method of literature search, the fish-bone chart, interviewing and other methods.First, the thesis introduces the background of the problem, describes the training in today has great importance to each company and was elevated to a strategic height. The thesis goes on to describe a brief introduction on development opportunities and challenges faced by the Company. Second, this paper analyzed and discussed the problems existed in organizational structure and training process of sales training. Finally, against the problems for the Company A sales training, some optimization methods were proposed. For the sales training improve sales performance, this paper made a preliminary discussion. The author has done work as follows:diagnosis the company’s present situation, in-depth research and analysis the sales training system, some existing problems have been found. After analyzing the shortage of the current training system, puts forward a series of optimization proposal, and finally for the optimized scheme smoothly implement, presents the risk and countermeasure. Through this, this paper draws the following conclusion:the company’s Courses configuration to enhance sales business skills, but ignoring the self-management knowledge; training needs have to investigate from the organization, post and individual three aspects. The trainers are not only to transfer knowledge, but also to the daily work of sales, this can enhance the training performance.