The Zhaotong Gastrodin The Regional Brand Marketing Research

Any industry in today’s society to achieve good sustainable development and to maintain a strong vitality, create their own brand is the only way a. In today’s era, China’s Tianma industry faces fierce competition has become increasingly evident, the tendency of consumers to purchase brand products. So now Gastrodia enterprises not only to compete on the quantity, quality, more competition in the brand. Individual enterprises of the city in the short term it is quite difficult to create a well-known brand, but a large number of industry cluster in the region, and also began the attempt of the regional brand building industry groups together to build a regional brand, and enable enterprises to achieve embark on the road of the brand. Zhaotong Tianma industry is an industry clusters gradually improve, but the purpose of the current production status and scale to a build a separate brand, and the formation of a larger social market influence the probability of success is relatively small:on the contrary, If you play many forces together, may form a higher influence in a wide range overall image by creating a regional brand, thereby sharing the effectiveness of long-lasting brand. This study is for Zhaotong Gastrodia regional brand marketing status quo in the current market context, through the introduction of Zhaotong regional overview, Gastrodia product situation in Zhaotong investment in product technology, brand development, the Zhaotong gastrodin marketing network construction With of Zhaotong gastrodin industry development macro environment analysis, the Zhaotong gastrodin industry, regional brand marketing SWOT analysis to identify the main problems Zhaotong the Gastrodia industry brand marketing, to Zhaotong the Tianma can use the opportunity to Zhaotong the Gastrodia industry area brand marketing strategy, Zhaotong Tianma industry regional branding, regional brand positioning, regional brand protection to make some comments, and make appropriate marketing strategy. Give this article An Analysis of Zhaotong the Gastrodia industry play a useful reference. This study using documentary research, interviews, inductive analysis. 1. Documentary research. Through a lot of reading-related marketing, brand marketing, regional brand building research literature, the formation of their own research ideas.2. Interview and observation. Through exchange personnel with of Zhaotong gastrodin enterprise, deepen understanding on Zhaotong gastrodin Market.3. Inductive analysis. Combined summarize, induction, analysis of various aspects of the formation of thesis writing.