The Research On ZR International Trust CO.,LTD Development Strategy Planning

2011, the trust industry has historic development, China Trust IndustryAssociation recently released data show that as of December31,2011, the scale oftrust assets in China amounted to4.811438trillion yuan,43.929billion yuan of the2011trust company operating incometotal profit of29.857billion yuan. Because ofthe positioning of the business of the trust industry, the operating mechanism in aconstant process of exploration, therefore, China’s trust industry in the developmentprocess in the past30years basically in a situation Scissors. With the promulgation ofthe2007"new rules", the trust began to return to the main industry, China’s trustindustry has thus entered a wave of rapid development, the scale of trust assetsquickly floating around from350billion yuan in2006to its current about3trillionfor the first time beyond the public fund. The trust industry is facing unprecedentednew opportunities for development. ZR Trust Company in July2010to June2011, theindustry ranked honors: the issue of the ability to rank the industry; earning powerranking industry Seventh; professional capacity ranking industry; the informationtransparency ranking industry first; innovation capacity ranking industry; risk controlcapacity ranking industry sixth; consolidated financial ability to rank the first in theindustry.How to deal with due to the U.S. financial crisis, the impact of the Europeandebt crisis, China’s financial industry after2009were also several major adjustments,the time of the trust industry mixed picture,2012, the trust industry is facing bigdevelopmentthe new economic situation is grim This paper analyzes the current financial environment and the existing trustindustry trends, combined with the company’s own resources, the use of SWOTanalysis and other methods to explain ZR trust company’s competitive position in thetrust industry, suggest improvements,and to develop a strategy for futuredevelopment.