The Development Strategy Study Of Postal Savings Bank About Microfinance Business In Songyuan

Small loans, also known as micro-finance, mainly for those difficult to get loansin the formal financial system support, and a smaller amount of financing services,microfinance in recent years in many countries and regions in order to address theneeds of small loans Yihuotaken for poverty alleviation and development of effectivepractices and measures. China’s urban and rural economic development is uneven, sothe development of the county economy, the importance of improving the quality oflife of people in the lower and middle classes and farmers’ production and improvethe income level to become the top priority of the government’s economicconstruction. Engaged in agricultural production activities, planting, breeding,agricultural acquisition, primary processing industries are relying on the naturalenvironment in determining income status, in case of natural disasters, are likely toface the risk of total destruction, and associated business operating scale very small,so the economic and operating environment, customer demand for loans is growingyear by year, the face of a broad market space, the huge potential for development offarmer credit financial markets, most commercial banks are afraid to get involved, so"farmers loans become a problem hindering economic development, the PostalSavings Bank of China came into being, with its network advantage, its marketpositioning as "rural" for personal retail financial business, relying on the inherentcomparative advantage of the Postal Savings Bank, small loan business is bound tobecome the Postal Savings Bank in the course of development of strategic businessand iconic products. How to solve the loan difficult problems of farmers andindividual businesses while also promote the Songyuan City postal savings bank withlocal characteristics microfinance sustainable development, has important theoreticaland practical significance. Songyuan City, Postal Savings Bank microcredit business was launched inMarch2008, the operational start-up of more than four years, experienced businessdevelopment from scratch, from small to large the entire process, in the course ofbusiness development, also experiencedover the peak of development in the provinceat the development of leading position, also due to lack of experience, understandingof the business is not deep enough and other factors in the business developmentprocess, there have been a large number of overdue loans, resulting in Songyuan City,Postal Savings Bankloan business by the provincial head office warning of theclosure of the business, have experienced large-scale collection of overdue loans,credit officers experience further accumulation, further enhance risk awareness,Songyuan City, Postal Savings Bank microcredit business in steady development inthe communityon gradually been the customer recognized and embraced.Songyuan City, Postal Savings Bank to carry out microfinance businessdevelopment, the rapid development of provinces and cities with the national postalsavings bank, the same product with other local financial institutions in thedevelopment of business, there is a certain gap between the head office of a unifiedproduct design,product elements, delete selected out of a large number of high qualityclients, resulting in the product can not be with the local realities adapt to complexbusiness processes to some extent circumvent operational risk, but could not improvethe Office of the loan efficiency, coupled with limited personnel, it is difficulttobusiness to do large-scale, high risk control requirements from heavy ofresponsibility identified with the degree of the division of responsibilities, but alsoseriously affect the development of the microfinance business.Songyuan City, Postal Savings Bank business development process, to takeappropriate measures to promote the development of the current business and to takean active marketing strategy, through simple, aging publicity, expand the visibility ofthe Postal Savings Bank to improve customer awareness; designed in line with thelocal characteristics of the product, and product efforts, improve customer recognition,enhance competitiveness, at least, can not exist in the product design distinctdisadvantage; business processes both scientific and rational, and to improveefficiency, you want to develop the process to the right. Risk prevention and control of the development of scientific and rational, balanced relationship between the goodbusiness development and risk control; enhance the management level, incentives,incentive enough, with place, at the same time learn from his line results experience,improve services, enhance ability to resist risks to the enterprise income levels andenhance the social impact and achieve sustainable development of microcredit inSongyuan City, Postal Savings Bank.