| China's rural economy has been developing rapidly in recent years.Meanwhile,the living standard of rural farmers has been improved,and the demand for credit funds has been increasing.In view of the actual situation in China's rural areas,the R City Branch Bank of China is keeping pace with the times,adjusting the types of business,expanding the small loan business,introducing new credit products,improving the quality of assets and improving the credit income.But at the same time,there are still many problems.This paper aims at realizing the health,rapid and development of the microcredit business of the R City branch of the postal store,and analyzes the rural microfinance business of the R City branch of the Chinese postal savings bank,in order to finally get the corresponding development strategy.First of all,this paper expounds the development status of microcredit business in R City branch of China Post and reserve bank in detail.Secondly,it discusses and analyzes some innovative cases of rural microfinance in R City branch,and thus draws the necessity of the development of micro credit business in rural areas.In addition,through the use of SWOT analysis,a comprehensive analysis is made.The advantages and disadvantages of the current rural microfinance business,as well as the opportunities and challenges faced by the microfinance business.Finally,the corresponding strategies are put forward on how to promote the overall development of the microfinance business of the R City branch of China postal savings bank.This article is not only a reference to the relevant theoretical analysis,but also closely related to the actual situation of the development of microcredit business in R City branch of China Post and reserve bank,exploring the management strategy suitable for the small loan of the R City branch of the postal savings bank,and pointing out the direction for the related research in the future,to a certain extent.The practical significance of reference. |
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