Analysis On Operation Strategy Of Liner Shipping For CULines In Mainland/Taiwan

With the development of the relationship between mainland and Taiwan, the container liner shipping gains focus for domestic shipping companies. There are some characters for the route, such as limited open exclusiveness, short voyage, and so on, and there is fierce competition in the route, which make hard for liners companies in the route, along with higher price of fuel oil. So the paper analyzes the market, and put forward some advice, which is import for the development of CULines.Based on Enterprise Management Theory and Econometric Theory, the paper applies the methods of combining qualitative analysis with quantitative research, and macroscopic analysis and microscopic research. Development history of the container liner shipping, the market route, the operating companies and the schedules are studies in the paper. Then forecast the volume of container with ARMA model, which is helpful for the CULines. Also the paper researches the development of CULines in the market, and analyzes the route of South China/Taiwan, and East China/Taiwan. The SWOT analysis is used to study the development environment in the paper. In the end, some advised is put forward, such as enhancing cooperation with ship companies, owners of cargo and ports, improving the management level, and so on. The purpose is to guide the development of CULines...