Oppo Television Advertising Art Representation

Oppo since2005in the CCTV broadcast the first TV ads of my music dream, full ofyouthful, romantic, emotional expression of the dream by the world’s attention. In the era oftelevision advertising was the mode of melatonin as a template can be described as blowing aburst clear of the wind, different psychological feelings to the audience. After advertising,oppo according to the characteristics of their products and gradually explore the artisticexpression of the television advertising.In this exploration process, the oppo to plot theperformance of musicperformance; from a single this ad to a series of ads; clear romanticaestheticmood, oppo does not rigidly adhere to a kind of art to create advertising. This studyprovides an important value.Point of view from the Academy of Television Arts and proceed through the firstchapter,first defined the concept of television advertising and its type, followed byanalysis of thecharacteristics of television advertising through television media,TV language performanceart. Second chapter, the classification of the oppotelevision advertising, clearly implanted inTV ads, do not have the characteristicsof television language performance art in artisticexpression, identified in this article research, on the oppo player in the domestic10independent television advertising. In the second part, comprehensive overview of10TVcommercials,and more detailed analysis of artistic expression for each television advertising.The third chapter from the creative artistic expression point of view, forms of advertising,creative content, the carrier of culture, the symbolic significance of theanalysis of the TVseries forms of advertising, dramatic plot the performance of the"Korean wave" of culture,character props symbolperformance in the television advertising in the oppo. Chapter IV,starting from the perspective of audio-visual arts, and character modeling, environment, space,color, light and shadow,composition for visual language the oppo television advertising intheperformance; music, sound, voice, silent for hearing language in the oppo TV theperformance of the ad.Through the study of the performance of case decency on the oppo televisionadvertisingart, I know that the art on the performance of the role of the creative content of televisionadvertising, and more aware of the role of the Academy of Television Arts TV ads creative expression. Good advertising works need richcreative content of the artistic value of theadvantages of television advertisingworks in addition to creative content, you also need theTV as part of itsproduction, play given to the artistic value. A good print ad works playedthrough the TV screen, the screen color to restorethe conversion under the technicalconditions of the only TV, she did not give thevalue of their own artistic language for the printads. Therefore, the print ads in theTV screen, no matter how good, can not say that he is agood TV ad. In my view,good TV ads should be combined with the television as a means ofmediaadvertising creative performance and the performance of television language,createdout of and can enjoy high and the creative content of television advertisingworks.