Research On The Montage Visual Arts Language In Cinema And Television Advertising

Although the current television advertising market brilliant, but we still need to clearly see in this avalanche of television advertising is not all advertising works presented to the people to enjoy the beauty of the vision, there are still a considerable number of works of art advertising is not high art content low, even ugly as beautiful, greatly damaged the consumer television advertising for aesthetic expectation that produces television advertising boycott emotions. Television advertising is the most unique montage of visual art language, through artistic expression shot cut to form the content of television advertising, rich creative television advertising. In an urgent need to enhance the level of television advertising in the form of television advertising research montage of visual art language, explore the development of television advertising to improve the deficiencies of the design ideas, to improve the level of television advertising creative, and international standards, and to promote a harmonious market economy competition and healthy development, has a positive meaning.Subjects by type and application performance value analysis montage of television advertising in the language of visual art, from the space construction and dynamic visual language of television advertising montage showing the characteristics of the start, develop ideas to enhancethe visual impact of television advertising and aesthetic performance and enhance creative performance efforts. Issue through monographs,academic literature search mode, network database and other means of gathering information and the results of previous research on the subject as dynamic grasp. Combined study also have a choice of examples of investigations, fully learn from the successful experience of outstanding film and television advertising, combined with the practical needs of the development of the domestic film and television advertising, rational adaptation to explore innovative use of the language of visual art montage of television advertising development.Television advertising for a good prospect but the visual manifestation of lack of innovation and creativity on television advertising that appears in the montage of visual art language studies with greater depth and systematic use of academic value and design, used in different creative thinking Montage appropriate visual manifestation of television advertising will play a positive vision to convey meaning.Through research, broadening television advertising creative ideas,combined with advanced experience and explore the development of television advertising for China’s practical way. Study not only has a certain significance for the development of television advertising, but has a certain theoretical and practical significance to enhance the advertising environment and promote social and cultural construction.