The Study Of Magic Realism And Its Expression In Television Ads

With entering the digital age, any tangible and intangible achievement of humans can be abbreviated 0 or 1, that also leads to the spread without restriction of the identity of ideas, concepts, recognize and that of the model between creation and production. Creative domestic television ads will be the existence of this problem. On the one hand, advertising is still staying at the impact on the audience and to persuade on this concept, there is no subject of innovation, too many arguments, only to introduce their products in order to duplicate brand features, contact telephone, contact and so on. On the other hand, the model of creative ads presents a serious situation. A lot of ads are still old and out, and the performance is similar, it should no reflect the product differentiation.For the serious situation, domestic scholars have given different views. From the existing works and related information, many experts, from the dissemination of science, sociology, aesthetics, such as different disciplines, different perspectives, look for the television ads problems and solutions in our country. This article is based on the results of research to try to from a new starting point, to seek restrictions on traditional ways or thinking. Through the comparative analyzing the form of magic realism and traditional methods of performance and aesthetic characteristics, and by the induction of the magic realism typical cases, this paper finds the creative principle of magic realism and the way of breakthrough in the traditional concept and the liberation of the imagination so that the influence of television ads would be more dynamic and energetic. Finally, through the study on magic realism, this paper holds the way combining the traditional culture spirit and the current of time, finds the realistic entry point, activates the creation of film and television ads, and resolves the problems brought about by the model.