The Development Status And Countermeasures Of Micro-insurance In China

Since1978, China’s reform and opening policy, the party and government efforts toprotect and improve the livelihood of farmers’ living standards have greatly improved.However, the urban-rural gap in China is still in low-income people is still widespread,so that the urban-rural income gap foregrounds the problem. World Bank report stated:"income inequality in China, a significant increase in China has a quarter of a centuryago that countries with low inequality. Widening income gap in urban and rural areas,urban and rural within the inequality is also rising."With the rapid development of China’s market economy, the "three rural" issuebecomes increasingly obvious, the "three rural" issue must be based on the objective lawsof market economy development, adopt comprehensive measures, the use of variousmeans, including improved risk management system of "three rural" is the mostimportant aspect. Play an important role in the economic development of insurance as animportant branch of modern finance is the most important market risk management, playan indispensable role in the process of "Three Rural Issues". Six guiding the continuousintroduction of the CPC Central Committee in the new century "three rural" work "thefirst document, to strengthen the insurance the way to solve the problem of the" threerural "to give more and more attention, involving three agricultural insurance policythrust is also increasing every year. How to adapt to this development needs of one of thethree pillars of the insurance industry as a modern financial system, give full play to thefunction of insurance protection, support services and to protect the development of"rural" is solved as an important issue.The paper is divided into six parts: The first part is an introduction. This part of themaster of the thesis is the thesis of a grasp on the whole. In this section, first introducedthe research background of the micro-insurance. Then introduced the paper to study theproblem: The first question is to analyze China’s current development status of themicro-insurance； The second question is from the perspective of supply and demandAnalysis of impact factors of the micro-insurance through the comparison of domesticand foreign； The third problem is how to better solve the problems of micro-insurance market. Finally, the significance and innovation of this paper and shortcomings.The second part is an overview of micro-insurance. In this chapter, have done amore detailed introduction and explanation on the micro-insurance concept, origin,background, characteristics and the target population.The third part of the current development of micro-insurance. In this section, thepaper first introduced the development status of Chinese and foreign micro-insurance,and then compared to identify problems and gaps in our country there.The fourth part of the factors that affect the micro-insurance. This part of theanalysis from the perspective of economics research, the first from the demand point ofview, the main factors affecting income levels, interest rates, inflation, and low-incomepersons on the understanding of the micro-insurance, and several other； from thesupply point of view, the main influencing factors of government support for themicro-insurance, regulatory supervision, as well as rural areas of the financialenvironment and infrastructure construction.The fifth part is the analysis of micro-insurance economies of scale analysis andtheory of behavior. This part of the discourse is the use of the two models are described:Game of scale model of government, farmers, insurance companies among the gamebehavior to identify the optimal strategy；under uncertainty consumer behavior theory toanalyze the rates for insurance needs.The last part of China’s micro-insurance development in IT and problem solvingmeasures. This part is a summary of the full papers, but also answers to the issues raisedby the above, some of the recommendations of the current micro-insurance in China.