Feasibility Study Of Rural Low-income Groups To Promote Micro-Insurance In Hebei Province

China,as a big agricultural country,the work of "three rural issues" has always been a basic national policy of the government. Vigorously developing the rural financial innovation and the mode of supporting agriculture and benefiting farmers represented by rural micro-insurance improve and perfect the social security system,which contributes to the building of socialist new countryside. Hebei, as a large agricultural province, strictly implements the central spirit and successively sets up pilot counties and villages for rural micro-insurance, thus guaranteeing the living standards for the majority of rural low-income groups.Rural micro-insurance, due to the low premium and simple claims, first emerges in the developing countries and then spreads to China in recent years,whose development attracts the great attention from the government and insurance companies. The poverty relief policies of the Chinese government and the reform of insurance industry create a better macro environment for the promotion of rural micro-insurance. 750 million rural populations are in much demand of micro-insurance as the potential group. Meanwhile, commercial insurance companies have turned to the broad market in rural areas in the face of the intense competition in urban areas. Various factors contribute to the current prosperity of rural micro-insurance. However,with the increasing rise of rural residents’ income,the original micro-insurance already cannot meet the needs of the rural low-income groups. This paper, on the basis of the survey data of rural micro-insurance in Hebei province, does an analysis of the feasibility of promoting micro-insurance among the rural low-income groups. This paper, by reviewing the domestic and foreign scholars’ research on rural micro-insurance,first introduces the research methods and innovation as well as the research background, purpose and significance; next puts forward the concept and theories of rural micro-insurance; then does an investigation among rural low-income group in Hebei province and analyzes the rural residents’ cognition and needs of micro-insurance and insurance companies’supply of micro-insurance; finally proposes that it is feasible to promote micro-insurance amid rural low-income group in Hebei province from the following aspects of the insured’s effective demands on micro-insurance, the insurance companies’ management innovation and the improvement of supervision.