Research On The Development Strategy Of DA QIN Gas Company

In resent years, the gas occupied around two to three percent of Chinese primaryenergy source, in2008Chinese gas consumption raised to78billion cubic meters, madeup3.8percent of national energy consumption, Far less than the world average,23percent.Between1996and2006, the annual average growth rate of Chinese gas consumptionexceeded14percent. Those data illustrate Chinese gas market not only grew fast, but alsohas great potential.Therefore the JIA YU DA QIN Gas company founded as the times require, in2003.from the beginning, the company went through3periods: constructing, demand appearingand steady growth. in this long duration of development, the company has undergoneseries of bottlenecks,such as chain tension in capital cases, market developing quandaries,etc, however, through proper strategic guidance implementing and hard works from allsides, the company has pulled through those problems one by one. recently, the companyhas entered the steady growth period, with the advent of the period of the rapid growthfrom2014to2017, former developing model is no longer suitable for developing of thecompany because the coming of internal and external environments’ notable improving.Therefore, the company will readjust the existing business strategy or formulate a new one,it is very necessary to draft and establish new business strategies.Through the application of enterprise strategic management theories, the articleanalysis the company’s internal and external environments at different development cycles,in other words, carries out a study on enterprise strategies at company’s differentdevelopment cycles. In addition, strategic plan process and SWOT are utilized as well toplan the company’s development in next five years. Specify each development cycle,should adopt, is the enterprise development strategy, in order to survival and developmentin the difficult environment, make JIA YU DA QIN Gas company in existing market areaand development market area operation business occupy the advantageous marketposition.Through the analysis, the first step to realize the company’s strategy is to choosetarget focus strategy, keep the ability of service and explore new business area, the CNG gas recharge business. The second in order to achieve the the strategic target ‘focus on thewhole HUBEI province’, a plan is made to enter the XIAN JIA LIN GANG CITY,operating business in new area geographically. The third, after the remarkable ascendingin financing capability, to found scale influence in the whole province by acquisitions ofother small private companies.