Study On The Development Strategy Of China 's Western Oil Pipeline Company

Corporate strategy is the enterprise according to its external environment and internal resources and capabilities condition, in order to obtain long-term stable development of enterprises to survive and to constantly gain new competitive advantages, to achieve business development goals, ways and means to achieve this objective the overall plan. In recent years, with the further deepening of China’s reform and opening up, the country has embarked on the construction and operation of pipeline management to realize the full liberalization of investment diversification policy. With the adjustment of China’s energy consumption structure, oil and gas consumption accounts for the rise in the proportion of energy consumption structure, China’s pipeline transportation ushered in the most of the best period of development, for the pipeline transportation industry enterprises, but also the critical period of development.West China Petroleum Pipeline Corporation as a regional subsidiary of China Petroleum Pipeline transport enterprises to undertake energy strategy of building the country’s western channel of the task, in this case, the China Petroleum Pipeline Company Western strategic measures will be what kind of face to face this open structure, challenges and opportunities of the situation, how to play to their strengths and overcome weaknesses, in the premise of ensuring safety in production, further increasing the coverage of pipeline networks to ensure steady growth in corporate profits is a need to study important issue.This thesis make full use of a strategic analysis of the relevant theories, tools and methods, in western China Petroleum Pipeline Company for internal and external environment in which the analysis based on the combination of the actual pipeline construction and transport characteristics of the industry in which Western Pipeline Corporation characteristics and future strategies adopted in-depth discussion, proposed the construction of the international advanced level of the overall pipeline company’s strategic objectives, and analyze various strategic indicators, developed a detailed functional strategies and strategy implementation of safeguards. Research for western China Petroleum Pipeline Company’s future development and strategy formulation, implementation and implementation of a certain reference value.