| ChinaUMS, attached to China UnionPay, specializing in the development ofbankcard acceptance market and provide integrated payment services. The company hasbeen committed to China ’s bankcard acceptance market construction, and improved bankcards accepted environment, solved citizen convenient payment, and raise the enterprisecapital operation efficiency.In May26,2011, ChinaUMS has the first issued by the people’s Bank" paymentbusiness permit", covers the bank card acceptance, Internet payment, acceptance andpayment type prepaid card. Payment business licenses issued reflect regulatory agenciesfor bank business model and compliance measures fully recognized, more for thecompany to expand the area of services, improve service levels to create more favorableconditions for the development of.Pay for the issuance of a license means that the single market is entering the bayonetcompetition times, at present, including the Alipay, remittance world total of100morecompanies get paid license, in the commercial banks and the other payment companiesbefore and after the attack, chinaums’s business from the traditional single receiving modegradually transfer to the comprehensive payment settlement business mode," nationalpay" business also subsequently emerge as the times require, the author hopes to thebusiness from strategic point of view, in order to achieve this business more accuratecognition, put forward reasonable development mode, as the business in the company’soverall marketing strategy positioning of the role of giving sufficient basis.The methods used in this paper are: historical experience summary method, systemanalysis, comparative analysis, literature research and the scientific research method, tolearn the theory and practice of combining, accompanied by text, charts, model analysistools. This study analyzes the related business characteristics, as well as at present thecurrent situation of the industry and predicts the future of the development potential of themarket, the business opportunities and threats; at the same time, this paper studies the"national pay" the core competition ability of business, find business has advantages anddisadvantages, and based on SWOT matrix, is proposed for the business development strategy and the final refinement for the specific implementation plan.The conclusion of this paper is the "national pay" business should implement thegrowth strategy, relying on the Bank of commerce company in payment industry inmarket share advantage, strengthen cooperation with the business channels of cooperation,and on this basis, to build" national pay" star brand, to meet the company’s businessdiversification strategy, so that the" national pay" business as the company’s new profitpoint of growth for the company, transition to integrated payment solution provider to laya solid foundation. |
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