Research On The Development Strategy Of HT Payment Network Technology Limited Corporation

In recent years, with the rapid development of China's economy and the diversification of means of payment, prepaid card cognition by people more and more, a decrease in cash, to provide diversified payment services played a positive role in such aspects. In June 2010, the people's bank of China definitely determine the legal status of prepaid card, and formally in the prepaid card industry enterprises should be brought into the regulatory. In May 2011 the people's bank of China to the prepaid card payment agency issued after the payment business license, multipurpose prepaid card issuing area gradually expanding, prepaid card using range and number of merchants show explosive growth, prepaid card industry ushered in the specification of new stage of development.Risk control and supervision is the main research aspects of the prepaid card industry at present, the research on prepaid card industry enterprise development strategy is limited.In this dissertation, on the basis of summarizing the existing research results, by using the strategic management theory, porter five models, PEST analysis, SWOT analysis tools and industrial chain theory, the HT pay network technology co., LTD., the external environment and internal conditions were analyzed, and put forward development strategy of HT pay network technology co., LTD. For HT pay network technology co., LTD. In order to "pay" as the center of strategic development philosophy. By prepaid card industry macro environment and industry chain analysis, points out that the HT prepaid payment network technology co., LTD. Business opportunities and threats in external environment and internal conditions of the advantages and disadvantages, and with the help of SWOT analysis tools to study development strategy, and concrete outline of HT company's strategic focus, strategic choice, at the same time, this dissertation expounds the HT company in different stages of strategy implementation to achieve development goals should take strategic moves, and to develop security measures to mobilize favorable factors, ensure the enterprise to adapt to market development and the realization of the strategic objectives, in order to pay for HT network technology co., LTD. Development strategy to provide useful reference and suggestion.