Study On Cultural Construction Of Hebei TH Hotel

The hotel industry originates in the beginning of reform and opening up in China.During recent30years, the hotel industry of our country has obtained considerabledevelopment whether in size or number. Particularly alone with the deepening reformand rapid development of economy, investment and business environment in the hotelindustry has been greatly improved. There are so many hotel management groupsinvesting in the hotel of china who are internationally renowned. The competitivesituation of the hotel industry is also becoming more intense and the form ofcompetition is escalating.The local hotel industry has made great achievements, but the development andthe cultural construction is not good enough. Many hotel management groups has notunderstood the situation of cultural construction in the hotel. And even there arevarious misunderstanding in the development of the cultural construction. Hebei THHotel, located in Shijiazhuang, is an old and large hotel with a representative of thecultural construction of research hotel. A Case Study of TH Hotel, the authors use thetheory of corporate culture construction in the paper. He showed a comprehensiveanalysis of the status of the hotel and cultural construction and pointed out thepractical problems of the existing hotel building of enterprise culture. Through thefurther judgment on this basis, the author put forward the general idea of the paper,the guiding principles, steps and methods. Based on the above content authors build anew cultural system of the TH Hotels, promote the implementation of the program ofhotel style building.Through the systematic study of the cultural construction of the specific hotel,the author highlights the far reaching significance of the cultural construction incontemporary China hotel industry. Then he explores the construction andimplementation of hotel culture. At last, he put forward the proposition of the hotelbuilding science, open corporate culture construction of the theoretical system. Thepurpose of the paper is to provide practical guidance for the TH Hotels in carrying outcultural building and practical suggestions for the cultural construction ofcontemporary China’s hotel industry.