Study On The Value Evaluation Of The E-commerce Venture Capital Company In The Junior Period

The purposes of this study is to (thoroughly) analyses and demonstrate theE-commerce industry’s characteristic, the method of the company’s value evaluationand the current condition of the E-commerce Venture Capital Company in the JuniorPeriod and its Existing problems, on which basis we could find the critical factors thatmakes an significant influence on the E-commerce Venture Capital Company in theJunior Period. Basing on this analysis, an advanced Fuzzy two stage growth modelcould be built which could provide a modal for the founders and investors to make aprecise value evaluation of the E-commerce Venture Capital Company in the JuniorPeriod.This study first introduces the current condition of the E-commerce VentureCapital Company and the Value Evaluation of the E-commerce Venture CapitalCompany’s background, its importance and purpose. Then I summarize the home andabroad study on Value Evaluation of the Company using the document analysis andcome up with the research method, research contents and technology flow. The studythen introduce the define of E-commerce Venture Capital Company and its relatedtheory and the difference between the company in the junior period and other periods,in the end the passage recommend the Fuzzy Mathematics Calculation Model whichis the basic theory of the passage. In the second part the passage researches theevaluation index and principles of the E-commerce Venture Capital Company in theJunior Period and comes up a new evaluation system with new characteristic. At last,a method that could determine the growth rate using the Fuzzy Synthetic EvaluationModel has been established. In addition, Fuzzy two stage growth derived model wasalso built and each parameter has also been analyses. In the last part, the study made aresearch about a Beijing’s e-commerce start-up company’s financial data by using theFuzzy two stage growth derived model referred in the passage above, and we got anconclusion that the evaluation result by Fuzzy two stage growth derived model wasmore close to the company’s true value compare to the Traditional two phase flow ofcash discount model.