Research On Direct Marketing Process Of Insurance Company

In recent years, insurance telemarketing supplement traditional insurance salesmodel is gradually developed into an important sales channel, the reason is due to thechannel do not have unique advantages, not only conforms to the current customer’shabits, and with considerable technical resources. But in the course of development,which also met the market test, opportunities and issues exist.Firstly, starting from the characteristics of electricity sales marketing, combinedwith the related concept of insurance, pointed out that in order to meet customer needs,the product of the channel must meet the characteristics of the channel. For thesuccessful operation of the insurance telemarketing channels, not only in need of salesefforts, the processes, systems, financial aspects all to need to meet them. In thecurrent environment, some laws and regulations remains to be further strengthenedand also caused customers on electricity sales marketing, the same as the channel isentirely dependent on the data resources, but also to the data provider there are somedata on the concerns. Although China is a full potential country of insurancetelemarketing, but insurance telemarketing channels need more time to create moremature and improvement.This article focuses on the development strategy of the insurance telemarketing,in the same time, compare the similarities and differences of telemarketing channelwith the traditional agent channel, involving the operating conditions and risk analysis,the contents include the operating cost analysis and profitability. By the insurancedata and charts, in-depth analysis of insurance telemarketing strategy of sustainabledevelopment problems. Use case analysis, combining marketing theory to discuss forinsurance telemarketing, and plan how its innovative development of effective means.Then stood in the position of insurance companies is given on the management of thetelemarketing channels of the proposal for full control through the details ofmanagement, effective on the various aspects of convergence, scientific managementand control and develop the insurance telemarketing channels.