The Feasibility Research Of Tianjin M Convention And Exhibition Center

The exhibition industry can not only produce huge economic and socialbenefits, but also promote the local economy and development of science. In recentyears, with the rapid development of exhibition industry, many cities are putting theindustry as a focus of economy growth, and constructing types of convention andexhibition center which supporting the exhibition activities. Especially in last twoyears, there are a large number of exhibition centers which have large-scale、highstandard、modern convention are planning or constructing in our country.These projects usually have the characteristics of huge investment, longtimeinvestment payback, enormous influence to regional economic. They are differetfrom public construction project, beause of the unique management modelTherefore, doing feasibility study have the important significance to reduce risk,improve capacity and ensure the economic, social, environmental benefits.This thesis take Tianjin M Exhibition Project (Phase II) for example, beginningfrom the background of construction, forecast the trends of exhibition industry inTianjin through the research of the domestic and foreign development and on aseries of market data and development trend. Then based on the type analysis, drawthe market. target of project. SWOT analysis is introduced for further. Doing themarket positioning, overall planning, management mode respectively, on thefoundation of survey, combined with the specific circumstances of project, finally,doing the financial and social effect evaluation, risk analysis of this project.The article finally has carried on the summary. Although there are sometroubles in the project from the financial point of view, such as: funds pressure, butit are still viable from the social benefit consideration, and gives the suggestions.This paper expects practical significance of the project location and risk aversion onproject through the orientation planning and feasibility study.