Study Of Investment Invitation Activities In Economic Zones From Project Management’s Angle

After the reform and opening-up, the task of investment invitation has obtainedgood achievement and promoted the prosperity of Chinese economy. The east coastalarea developed at high speed as the special economic zones established one by one,such as economic area and free trade zone. The investment invitation of the economiczones has been the important way of local economic development. With the changingoutside environment and the deep-going investment invitation practice, projectmanagement concept has been involved in the investment invitation practice. Toanalyse investment invitation practice with project management theory and thoughtand improve the problem in the investment invitation practice, is good to enhance theefficiency and promote the transformation of investment invitation organizationsystem from government leading to market leading. The combination of theory andpractice, introducing the project management concept into the investment invitationpractice, has been the focus of economic zones investment invitation administration.With the aim of building great continued growth economic area and scientificdeveloping exemplary new area, facing the pressure of industry upgrading, TianjinAirport Economic Area need to improve the problems in the investment invitationpractice.The thesis makes a statement of the basic theory by illustrating and summing up.It introduces the concept, ways, basic procedures and function of investmentinvitation, the concept, content and elements of project management, and theutilization of project management thought in investment invitation. Taking TianjinAirport Economic Area for example, it introduces the successful experience fromplanning, development history and industry orientation aspects and the presentworking system. Meanwhile, the thesis analyses the strength, weakness, opportunityand threat of Tianjin Airport Economic Area by SWOT method. Moreover, using thetheory of controlling management, communication management, informationmanagement, human resources management, it analyses the shorts of working methodand internal administration and also points out the problems in management systemfrom project management point of view. Furthermore, it puts forward specialsuggestion in order to solve the problems. Thus, the study aims for building a high efficient working system and get the promotion and breakthrough of investmentinvitation, making the investment invitation to be more professional, normative andscientific, which will promote sound and rapid development of the area.