Research On Transformation And Upgrading Of Quanzhou Enterprises

Enterprise’s transformation and upgrading has its intrinsic regularity.Transformation and upgrading is self-improvement and self-development of theobjective requirements and internal rules of things. At present, the QuanzhouEnterprise’s development is facing a series of questions such as the product addedvalue low, shortage of independent brand and intellectual property right, productswith low technical content, low cost superiority is weakening.The QuanzhouEnterprise must advances enterprise’s reforming promotion steadfastly. Therefore,studies Quanzhou Enterprise reforming to promote, proposed that has the constructiveway and the implementation countermeasure, regarding present was exploring thesustainable development path’s Quanzhou Enterprise to affect positively profoundly,regarding realized economy sustainable development also to have the significantpractical significance.This article mainly take the Quanzhou area as the object of study, usesinvestigates and studies on the spot the method which the interview and thequestionnaire unify, take the global value chain, the Core competitiveness and theDynamic capabilities and so on correlation theories as the foundation, has done thequite thorough research to the Quanzhou Enterprise reforming promotion. This articlebelieved that Human resources cost constant rise, raw material price large fluctuationalready threatened the Quanzhou Enterprise’s survival, in addition the QuanzhouEnterprise to builds own brand urgent, the pursue core competitiveness and so onurges the Chinese Enterprise for the goal to speed up the step which reformingpromotes.research and development investment dynamics, intellectual property protectionability, entrepreneur’s innovative ideology,brand promotion the ability, marketfamiliar degree and service network’s marketing serviceability’s, entrepreneurialspirits,quality control ability and human resources management ability aspect’senhancement, the government can promote the Enterprise’s reforming promotion to agreat extent to enterprise’s preferential policy as well as the industrial garden’s establishment.Based on this, this article unifies enterprise’s actual situation, take the globalvalue chain theory and the Dynamic capabilities and so on as the foundation,generalized analysis Quanzhou Enterprise reforming promotes the agent and theinfluencing factor, then proposed that suits concrete way which and implementationcountermeasure Quanzhou Enterprise reforming promotes, hoped that it can givesome Enlightenments for Chinese enterprises which is reforming promotes or wishreforming promotes, and gives the pointed suggestion，in order to realize the stable,fast and continual development of china’s enterprises.