Heilongjiang Unicom3G Business Marketing Strategy

Nowadays, along with the great development of communication and3G is getting moreand more prevalent. It has become the strategic products of HeilonJjiang Unicom that baseson Reality and Focuses on the future. How to propel the productive selling effectively hasbecome a big concern, It’s development is directly related to the market status andapproaching development of Heilongjiang Unicom. It is really necessary to accelerate3Gmarketing strategy for the future of HeilonJjiang Unicom.The thesis mainly studies the market status of HeilonJjiang Unicom’s3G the comingstage of marketing strategy. Firstly, the international and domestic and provincial3G businessdevelopment conduction have to be introduced, and he Analyses of the developmentenvironment of HeilongJiang Unicom’s3G business and summaries the current productiveand unfavorable factors； Then the analyses of the targeting market and business positioning,and the Reviews of3G business marketing ideas. On the above discussion, the marketingthinking and specific strategy are brought forward including business and brand strategy,channel and promotion strategy and customer strategy. Finally, this thesis give the suggestionson the supporting measures including the network construction and maintenance, costmanagement, mechanism innovation, service quality management and the cultivation ofcompany culture.The thesis adopts the method of combining practice and theory, utilizes some scientificanalysis method comprehensively, and analyses and researches the materials gained throughthe investigation. It is in the propose of raising the marketing strategy for HeilongJiangUnicom’s3G business development.