Ecological Migration Difference Of Perception Of Tourism Research

Geological disaster frequently occurs in Shaanxi, the resident’s personal and property safety is seriously threatened, therefore, Shaanxi Provincial Government launched ecological migration project, involving a population of nearly2.8million in2011. Ecological immigration is a systematic project, it is not only related to the protection of the environment, the production of lifestyle changes but also the social adaptability of the residents and other issues. In the implementation process of Shaanxi ecological migration, ecological resettlement of immigrants is very important in order to achieve the target of protecting environment, promoting the immigration to sustainable development and improving the standard of living of the residents, Whether tourism can play an active role in ecological migration process, residents’ perception and attitude of tourism and ecological migrants is of great significance.Under the guidance of Social Exchange Theory, Role Theory and the Migration Theory, through the contrast of the residents benefit and cost, comparing the residents’ benefit and cost in the relocation process, studing the conversion of the residents’ social roles, psychological roles and the population size and changes, establishing the perceptual model of the tourism and ecological migrants affect, the author explored the residents’ perceptions and attitudes towards tourism and ecological migrants and its influencing factors. Finally, it provides the scientific basis for ecological migrants resettlement and the ideas of ecological migration policy.Key research questions include:The significance of the study of ecological migrants, the concept of ecological migrants, the occurrence of the development of ecological migrants at home and abroad and the mechanisms, conditions, implementation modalities of ecological migrants.Secondly,the author analyzes the status of the study on the perception of tourism impact and ecological immigration impact, the defination of the concept of the tourism community, residents’ perception are put forward. Then, selects Hongda village in Ankang of Shaanxi Province as an example to conduct field research and collect data. And at last, by using statistical software SPSS17.0verifies the underlying assumptions of this study through descriptive statistical analysis, factor analysis and variance analysis, obtains relevant factors,which influence perspectives of Eco-migrants in Hongda village, and perceives differences in the degree of influence.Based on the empirical analysis, this paper concludes the main conclusions:(1) Tourism development and ecological migration project is bound to produce a series of impact on local residents, such its influence many aspects of economic, social, environmental and psychological, both positive and negative impact;(2)The residents of different demographic characteristics has different effect on the perceptions of tourism and ecological migrant;(3)Residents who are involved in tourism or not has different effect on perceptions of tourism and ecological migrant;(4)Resettlement of residents in different ways has different perceptions on ecological migrant.Based on this paper’s conclusions, the paper makes five recommendations:(1)Shaanxi Province should make a more positive and rational immigration policy and improve the compensation mechanism of the ecological migrants in order to improve the satisfaction of the community residents;(2) To guide residents to establish a correct perception, improve their own diathesis, and strive to adapt to the new living environment;(3)In people-oriented, it should choose suitable resettlement way and build a new hot spot scenic;(4)The government should play a leading role on the infrastructure construction and promote tourism to help the residents of employment;(5)Proceed from reality, it should be combined with cultural tourism and ecotourism and develop a new special tourism project to ensure sustainable tourism development.Shaanxi ecological migration is a relatively new field of study, theoretical study of this article is not deep enough, it has not conducted a more comprehensive analysis and comparative study on the residents’perceptions of tourism and ecological immigrants policy impact and other factors,therefore, further study is still on the way.