Development Of Mongolia Inbound Tourism Tourist Market Marketing Strategy Research

Tourism is the international community to help people understand each other, know each other, one of the primary way of interacting in the economic, social, cultural, scientific fields. Tourism development on the international trade in services one of Mongolia’s trade in services rapid development industry.Mongolia’s natural beauty, pure water, air, and a variety of scarce animals and plants, nomadic life, the customs of the people, and a unique way of life to survive in Mongolia provides the basis for the development of tourism. Now backward economic situation in Mongolia to pay more attention to the development of inbound tourism. Therefore, a lot of foreign tourists willing to come to Mongolia. But as a whole, the development of inbound tourism in Mongolia still faces many problems. Before going to the Government of Mongolia to Mongolia, Mongolia’s inbound tourism source markets, marketing strategy on the one hand can enhance an objective understanding of the overall strength of the Mongolian tourism resources, on the other hand, Mongolia effective integration, develop a marketing strategy for their own development, which is of great significance to promote faster and better development of the tourism industry of Mongolia. Therefore, the contents of this article, including the tourism situation in Mongolia, the inbound tourism market structure, inbound tourists to select the Mongolian tourism purpose and satisfaction, Mongolia Problems of Tourism, taken by the Government of Mongolia to develop inbound tourism market, solve the problems in Mongolia, tourism, and expand the recommendations and conclusions of the Mongolian tourism.