Research On The Service Markting For China Mobile

China’s mobile communications industry has10years of rapid development, has already owns nearly4million, subscribers Mobile phone penetration rate up, but they are gradually30.8%rise. China has become the world’s largest mobile communications market. After a few years China telecom continuous segmentation restructuring, China mobile group has developed into the most powerful, brand value, business income market share at the top of the operator. Along with the global mobile communications needs rapid growth and the mobile communication technology is developing rapidly, and the China mobile quickened the pace of their own development, on the one hand, has introduced new business, enhance the core value of the brand; On other hand, spare no effort to enhance service level, improving the service quality and creating core marketing ability, so in itself the level of the marketing become more and more important.In recent years, many companies have recognized the importance of service marketing, but the incorporation of service gap model of marketing theory into practical usage in the telecommunications industry is still relatively rare. The quality of service management of China Mobile, the leader of China’s telecommunications industry, has been the focus of attention of many consumers. Recently, increased negative reports on the service of China Mobile, partially reflected the management problem in service quality. Based on service marketing theory, this article provides a more advanced theoretical basis to fundamentally improve the service quality, improve the customer satisfaction and maintain the core competitiveness strength for service quality management of China Mobile.Based on China mobile telecommunications industry in China important influence and dominant position of the telecommunications market, comprehensive use of service marketing, and industry analysis of multiple disciplines of current market competition theoretical knowledge is analyzed in the service marketing, using "gap model" to analyze China mobile is currently in the service marketing practice work and achieved result, using gap model, find China mobile currently can provide service level and the service level of the customer expects the gap between, put forward the improvement measures to improve China mobile service marketing ability, improve customer satisfaction. This paper analyzes the China mobile marketing strategies and expounds the reasons of China mobile and build new marketing system reform, the importance of service marketing strategy for current on the corresponding analysis, thus puts forward the marketing strategies of the whole solution, has pointed to China mobile service quality, customer satisfaction and loyalty, refined, management level put forward the constructive suggestion. Through this papers analysis of China mobile services, marketing strategy system construction has a strong practical significance.