The Study On Ascension Counter Measures About Service Quality Of Economy Hotel

The first economy hotel was constructed in the United States in1963, main is located in the side of the road, specially designed for the driver and passengers pass by provide simple breakfast and hotel and so on, service, price cheap and greatly facilitate passing pedestrians. The new hotel type once came shown good momentum of development. Then the national economy hotel have mushroomed spread, then extending to Occident, Asia and Africa. Today, the economy hotel to flourish, management mode diversification, marketization, some business good hotels are taking acquisition, merger or franchise transfer form to expand its market share.With the development of Chinese tourism, the classification of the hotel industry is more and more refinement, service provided more and more pesonalized and superior quality. Economy hotel is a style of hotel that complied with people of diverse demand for products, main service object are public and business travelers, room for only or core product, the price is low, service standards and comfortable environment, excellent hardware, and high ratio; The hotel industry is more competitive after China’s accession to the WTO.Service quality has become the foundation of hotel. Because of the late start of Economy hotel (in China only more than10years), There exist many problems in hardware and software quality,such as low hardware facilities equipment function, single decorate adornment, not enough cultural connotation, staff service consciousness and less attitude to be raised. How to improve the service quality and win the customer satisfaction, further increase the market share, promote the hotel image? It has been the focus of attention of the academic circles, and has also been the main problems of the hotel management in China. In the increasingly fierce competition today, discussing how to improve the service of economy hotel service quality has a special meaning. This paper is with three representative economy hotel as the research object, with its service quality as the key research, from the service quality theory, customer satisfaction and Customer Delivered Value theory, franchising theory of knowledge, through to the three representative economy hotel research result analysis, and find out the economy hotel service quality problems and the insufficiency, from room construction, project provides, brand management, cost control and so on various deeply discuss the problems existing in the current economy hotel, and corresponding give effective and specific suggestions.This paper is divided into four chapters:The first chapter for the introduction, this paper mainly introduced the research background, purpose and meaning; About economy hotel at home and abroad research status and the ideas and methods. The first economy hotel in1963in the United States was published, local Chinese the first economy hotel "Jin-jiang star" in1997on the Shanghai market. Because of their late start, there exist many problems, the literature shows that about economy hotel research more and more, but to economy hotel service system of the article discussed very few, this is my research purpose and meaning.The second chapter for the study of basic theories, basic theory of economy hotel related theory, the quality of service, related theory, let guest theory, the research for the lay a theoretical basis.In the third chapter focuses on the analysis of the questionnaire to the relevant data, and based on the analysis of the data are summarized. The author of three is representative of the whole economy hotel hardware facilities, evaluation and research on the three aspects of the service, for the economic hotel service quality improvement measures to provide reliable basis for reality.The fourth chapter in the data analysis, and put forward the countermeasures to improve the service economy hotel.