| Along with the people the great wealth of material life and leisure time increasing, tourism has become one of the most important leisure life style. According to the world travel and Tourism Council (WTTC) statistics, tourism industry has already exceeded the automobile industry, steel industry, electronic industry and agriculture has become the largest industry in the world. Sports tourism is the organic combination of sports and tourism, sports tourism in connotation, as the carrier, by virtue of their fitness, irritation, interest, participation, become the tourism market a new, fashionable tourism lifestyle,In order to develop sports tourism, the country published a series of policy, in2007" the development of service industry and several opinions" in put forward " to investment and the development of the service industry, and constantly cultivate new service industry, service industry to provide the new point of growth, in order to build comparatively well-off society and the transformation of consumption structure for the target, develop energetically culture, tourism, recreation and sports service industry, service industry to optimize the consumption structure, meet the people’s growing spiritual and cultural life". In2009, the State Council issued the" opinions on speeding up the development of tourism", in this paper put forward to promote sports and tourism and related industries development, encourage resource rich area to develop sports tourism, focusing on cultivating the development with local characteristics and own intellectual property, the mountain climbing, carefree, skiing, camping, diving, golf, adventure and other outdoor activities supplies and hotel, hotel and other special products, the full implementation of the" Twelfth Five-Year Plan"," the development of green and low carbon economy " as the key content, vigorously pursued with leisure sports, sports, sports and the people’s livelihood green innovation in physical (?)acteristics of the sport tourism industry in.Therefore, research and exploration of Ningxia sports tourism conforms to the modem people life needs, to meet the country’s policies and regulations, to promote the local tourism and the development of mass sports has a profound practical significance, on the transmission and dissemination of national culture, improve people’s living standards, promote economic and social development, narrow the gap between both city has the very vital significance.This article take the Ningxia Hui Autonomous Region sports tourism industry as the research object, using the method of documentary, logical analysis, expert interview, field investigation method and so on, is divided into three parts to develop sports tourism in the Ningxia Hui Autonomous Region were studied.The first part, on the concept of sports tourism on the basis of the definition, the paper describes the development of sports tourism industry.The second part, introduced in detail the Ningxia Hui Autonomous Region sports traveling development present situation, and has carried on the RMP analysis, pointed out that the development of sports tourism in the Ningxia Hui Autonomous Region province the main problems:regional source of urban and rural residents’income level is low and the larger gap; sports tourism promote the overall level is low; the deep cultural connotation of sports tourism resources is yet to be mining; tourism hotel industry, area development is lopsided, unreasonable structure of Ningxia sports tourism industry; investment; sports tourism team should be strengthened further.The third part, in view of the Ningxia Hui Autonomous Region sports tourism development problems, put forward the following six proposals:first, using the" joint" and "complementary " to expand the development of sports tourism in Ningxia market share; second, with" the market" and" open" to enhance Ningxia sports tourism development strength and vitality; third, play Ningxia cultural advantages, enhance Ningxia sports tourism culture content; fourth, use the" characteristics" and" fine" to the development of Ningxia sports tourism commodity economy; fifth, strengthen the personnel diathesis cultivation; sixth, strengthen propaganda. |
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