Research On Problems And Solutions Of Aquatic Products Circulation Of Rushan

The circulation problems is an international major issue for experts and scholarsfrom of ancient times in now. For the past few years, as an important component ofcirculation for agricultural products, aquatic products circulation gradually began torestrict and affect the development of aquaculture. However, research on thecirculation of aquatic products has only a small number. Whether from the productionon the microcosmic aspect, or from the integrated theory construction and thephysical planning at the macroscopic level, it is still in the early history of the stagefor exploring and establishing.In Rushan, the farming and fishing methods for aquatic products are traditionallyoriginal and individual independent labor. Information source is less and suffer thetime lag. Processing, transportation and storage, which the circulation process covered,all can not reach the requirement of modern circulation. The overall level oftechnology is low. And the aquatic products itself has seasonal and perishablecharacteristics. So aquatic products production and sales of Rushan are doomed totake a high risk not only of nature but also of circulation. In addition, its circulationchannel is traditional and operation mode is backward, the technical force also isweak,. Now the development and construction of aquatic products circulationchannels is facing a huge challenge.Facing the present situation of the present aquatic products circulation, we haveto admit that there is still a big gap in comparison to that of developed countries. Theforeign capital will enter into everywhere they think profitable enough as facing anincreasingly globalization competition era. when the traditional aquatic productschannel directly to competition in the advanced circulation channel of foreigncompetition, it is too late for change.Based on the background, this paper attempts to research and discuss the aquaticproducts circulation channel of Rushan from the theoretical study combined with theempirical study. In theory, this paper analyzes experience of aquatic productscirculation channel construction of Japan and the United States. To find the gap withforeign advanced theory and for the corresponding learning and improvement bycomparing the understanding of aquatic products channel and theoretical research ofRushan. In practice, it looks for the most useful circulation channel on the cuttingedge in the comparison of the existing distribution method, and aims at the frontdirection, through analyzing the model of advanced aquatic products supply chain offoreign. Make efforts to build the firm foundation of aquatic products circulation andachieve a great-leap-forward construction for the aquatic products circulation channelof modernization. Finally, the author builds a mainly complete aquatic productscirculation system by analysis and learning plus the experience connect the reality ofRushan. Changing the idea (to strengthen the concept of integrated logistics),reducing the circulation, more chains(more supply chain of combination), making the foundation (strengthen the construction of the aquatic products infrastructure),graspthe key (the key product and the key marketing), and then we will form the economicmodel of aquatic products with independent local characteristics.The improvements of aquatic products circulation have great theoretical significanceand practical significance. In the theoretical research, the aquatic products is a smallclass of agricultural products. A large amount of experience of aquatic productscirculation channels can be quickly copied to the research of the other agricultural andsideline products. For most agricultural products, aquatic products demand more inthe circulation channel. Bring down the technology ways can meet the circulatingdemand of more agricultural products. In practice, the construction of aquaticproducts circulation channel is not only to develop circulation of aquatic products, butalso to construct the cutting-edge logistics and to put the advanced logisticstechnology into use. After completely finish the construction of the aquatic productscirculation channels, there will be of great promotion for the development of thedomestic logistics system.At present, Chinese overall aquatic products circulation channels lags behind.The important meanings of this study is to explore the direction of Chinese circulationchannels of aquatic products for the future development through a small researchindividual——Rushan, and to provide evidence and reference for Chinese futureconstruction of the aquatic products circulation channel by combining analysis in theconstruction of circulation channel by front edge theory and practice experience inRushan.This paper finally puts forward to solutions of aquatic products circulation ofRushan and from three aspects. First of all, we should change the concept, transformhe management idea and found the standard of the regulation system. In the secondplace, Rushan’s government should provide strong support to promote theconstruction of the aquatic products circulation system and improve the infrastructureat modern level. Last but not least, we should synthetically develop an aquaticproducts circulation channel with local characteristics though the macro scheme andmicro construction. The ultimate aim is to provide the reasonable reference for theaquatic products circulation channel in area coverage.